Mass Communication and Media is an all-encompassing industry that has grown into multidisciplinary specialisations that relates to spreading messages, stories, promotions and brands. It involves various types of information — news, entertainment, branding, knowledge, advice — being relayed via newspapers, magazines, television, radio, advertisements and online channels.
If you choose to be part of this dynamic industry, you need to have a strong command of language in order to present persuasively and write effectively. This is key, especially when you will be responsible for crafting and developing messages to different types of audiences. You will also need to be prepared to work during odd hours to cover breaking news or to burn the midnight oil before presenting a branding concept. On the other hand, you will also be immersed in a fun and creative environment that constantly adapts with the new media trends, i.e. social media.
‘’being an excellent communicator means that you will be a valuable asset even in unrelated industries such as education, management, healthcare, business, publishing and politics’’
Training in Mass Communication and Media means you will be groomed to be an effective and persuasive communicator. It also provides you with a wide range of industry-related knowledge, while allowing you to specialise in a focused area.
Generally, you will have the opportunity to be exposed to multiple fields during the first year of your degree before choosing a major to specialise in. This is an industry value practical skills and work experience – internships will not only provide you with practical training, they may even lead to job opportunities.
There are several pathways to your desired degree after your Secondary Education. You can choose to pursue a Pre-University course, a Foundation in Arts in your chosen university or a Diploma in Mass Communication (which is the most common). Upon completion of any of those qualification, you will then be eligible to pursue a Degree in Mass Communication and Media. Some universities also offer complementary double majors such as Degree in Public Relations and Marketing.
*As a rule of thumb: ‘A’ Level minimum 2 Es; STPM minimum 2 Cs; Australian Pre-University minimum of ATAR 60.0; CPU minimum average of 60% in 6 subjects; Diploma minimum CGPA of 2.0; Foundation in Arts minimum CGPA of 2.0. All qualifications should include English.
International College of Management
Western Sydney Institute
Sydney College of the Arts